Case Study: Predictive HR Analytics Reduced Attrition in Pharma Ops

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How Data-Driven HR Helped a CRO Save ₹4.2 Cr in Attrition Costs

High early attrition in pharma operations not only impacts productivity—it’s a direct financial hit. For one of India’s largest CRO and Pharmacovigilance services providers (6,000+ employees), early exits within 120 days were costing over ₹4 Cr annually.

They needed more than just exit interviews. They needed a system to see it coming.

The Challenge: Attrition in Critical Clinical and PV Roles

In high-pressure, knowledge-driven functions like clinical operations and pharmacovigilance, 120-day attrition was silently eating into workforce stability. Exit interviews provided insight—but too late to act.

The goal was clear: predict attrition before it happened, and intervene with data-backed strategies.

Our Solution: Predictive Analytics for People Decisions

We introduced a predictive analytics framework that gave HR teams a proactive lens into early attrition patterns—combining performance, behavior, and engagement signals.

Key Interventions:

  • 📉 Attrition Signal Monitoring:
    Tracked real-time patterns such as:
    • Login irregularities
    • Error rates in client deliverables
    • Missed check-ins
    • Low manager feedback scores
  • 🎙️ Stay Interviews with Top Talent:
    Trained HRBPs to lead targeted stay interviews with the top 20% of performers, focusing on friction points, growth blockers, and risk triggers.
  • 📊 Integrated MIS Dashboard:
    Created a live analytics dashboard connecting:
    • Pulse feedback
    • Performance trends
    • Manager ratings
    • Exit probability scores

The Results: From Reactive to Predictive HR

  • 120-day attrition reduced by 35% in 6 months
  • ~₹4.2 Cr in annual attrition cost savings
  • Predictive model reached 86% accuracy within the pilot phase

“We shifted from reacting to exits to preventing them — using data that truly mattered.” — VP, Human Resources, Client CRO

Conclusion: Data Isn’t Just for Scientists—It’s for HR Too

This case showcases how advanced HR analytics can evolve talent strategy from hindsight to foresight. Especially in fast-growing pharma operations, using smart data models can turn retention into a competitive advantage.

Thinking about embedding analytics into your HR function? We’re here to help you build, pilot, and scale your own predictive frameworks.

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